This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2019/11/20/heres-how-to-make-your-startup-irresistible-to-investors/
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by Lihi Pinto Fryman, Co-Founder and CMO of Syte
Television so often over-hypes real life situations for the sake of entertainment, but the producers of Shark Tank really didn’t have to do much embellishing to make the whole investor pitching process look like a high stakes game show. Because that’s exactly what it is.
I’m speaking from firsthand experience.
My company, Syte, just received its Series B investment for $21.5 million, bringing our total funding to $30 million. Media outlets like VentureBeat and TechCrunch talked about the fact that we’re only three years old and if you read these articles, you might believe we’re an “overnight success.” We’re not.
The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, we stayed quiet and we tested and retested before we opened our mouths. We didn’t approach a single VC until we knew the technology could play in the big leagues.
Thankfully, it worked out.
We learned a lot in this process, too – mostly that the secret to winning the “game show” is to follow a tried and true formula for success. So, with that in mind, I’d like to share six key ways to increase your success with investors:
Make Sure You Actually Have a Differentiator.
Note the word *actually* in that title! When you are working on something cool, it’s easy to get stuck in a bubble and believe that you are the ONLY company solving a particular need. The truth is, there are so many startups making incredible products and guess what? They’re pitching the same investors that you are (and the same tech journalists for that matter!).
When an i… Read More
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