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Social media influencers have the ability to directly persuade their followers to purchase or invest in a brand, service, or product that they are endorsing. Their influencer status typically depends on their number of followers and levels of engagement. When it comes to marketing strategy, social media influencers can be highly successful affiliates for your brand, increasing your exposure and extending your audience reach.
Influencers range in status but exist in almost every niche you can imagine. The type of influencer you choose to work with depends on your product or brand. Let’s take a look at three influencer types and how they can benefit different businesses.
Celebrities
Sabine Mondestin painting
Image via Flickr by Sabine Mondestin
Celebrity influencers exhibit an aspirational lifestyle to a huge audience. With followers in the millions, they have the largest reach but not necessarily the highest levels of engagement. Their influence is typically based on their status, which can be a reason for lower engagement rate. However, in terms of visibility, this is one of the best ways to get your brand or product seen by a huge audience.
Communicators
Consisting of bloggers, journalists, and experts, this type of influencer demonstrates special or expert knowledge in their niche. Followers can range from thousands to several million but they typically have better engagement rates than celebrities. People trust their content due to their topic-specific expertise in fields such as fitness, travel, and motherhood.
The number of followers is not always the m… Read More
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