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If you’re tossing up whether to start a second blog or widen the scope of your existing blog you’re probably torn on what to do next.
I know I was.
I started the blog you’re reading right now in 2015, wrote about all sorts of things like frugal living, making money online and living in a small home – decluttering, organization etc. It was basically a lifestyle blog with a frugal slant.
It did pretty well too. After a slow start, I invested in some blogging courses and started to get traffic from Pinterest which was all I cared about at the time. I made OK money from ad revenue and a few small affiliates but nothing major. I sat solidly in the $2000/month region for a year.
It wasn’t until I discovered SEO in early 2017 that I actually saw how it would be possible to make MORE money blogging.
I spent the next year right up until now working on optimising my site for search and increasing my traffic.
It was during this time that I realised my multi-niche site was hurting my monetization and started to seriously consider starting a second blog.
I remember staying up until 2 am on a family holiday working through Lena’s amazing workbook ‘How to Successfully Organize a Blog with Multiple Topics‘ trying desperately to bring some cohesion to my site. I highly recommend the book if you’re struggling with the same thing.
Why I started a second blog
1. Clarity of message
I couldn’t seem to get my keyword researched content to rank and I really felt my message was mixed. On one hand, I was telling my readers to live frugally and slash expenses wherever possible, whilst at the same time promoting expensive organization systems best suited to a small home.
Whilst ther… Read More
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