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Designing mobile video games has become a big business for developers. Mobile games are incredibly popular and relatively speaking, they can be easy to design and distribute. Designing and distributing a game doesn’t mean it’s going to be successful in terms of profitability, though.
There are different ways to monetize a game, ranging from in-game payments to games that charge by the download. The following provides what you need to know about monetizing a mobile game app, and the different ways you can do it.
If you’re developing a game, monetization needs to be a priority you keep in mind from the very beginning. The logistics of your game and its design are going to factor heavily into the type of monetization style that’s going to work best.
Microtransactions.
While microtransactions aren’t always the easiest option to incorporate in a mobile game, it does tend to work well, which is one reason it’s worth mentioning first.
With microtransactions, players can purchase additional virtual items. This might mean certain tools, currency, or cosmetic skins, as examples.
There are different objectives a game player might have when it comes to in-game purchases. Some might want to boost their game performance, and others are just for cosmetics.
Microtransactions work well as a monetization approach because they’re very tempting to dedicated game players. It can allow them to progress more effectively and efficiently and if a player doesn’t make the purchase it can feel like they aren’t getting the most out of the game experience.
Advertising.
Advertising is simple and straightforward—you allow advertisers to use space on your game, and you earn revenue as a result. Most games with advertising are free.
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