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Could your open and click rates use a boost? Here’s how email verification can help and how to get started with the right service.
If you’re passionate about email marketing, you probably keep an eye on your engagement metrics. Open and click rates are an essential barometer of your performance, and you’re always looking for ways to boost them.
Sure, content matters – and so does the design of your templates. But what’s even more important is to ensure you’re working with a healthy list of contacts. In 2020, you simply can’t afford to overlook your email hygiene. Otherwise, your email marketing efforts will be in vain.
What Is Email Verification?
Email verification is the fastest and safest way to check the accuracy of your email database.
An email verifier will analyze every email address in your list and determine whether it’s valid and ready to accept email. Thus, you can separate your valuable leads from the bad ones, and email only people who are likely to engage with your content.
Why Is Email Verification Vital In 2020 And Beyond?
If you’ve been running email campaigns for a while, you remember its humble beginnings. Marketers used to rely on the “spray and pray” tactic – which isn’t a tactic at all. They used to gather as many email addresses as possible, email them, and pray for results.
The industry has come a long way, though. Not only are there laws email marketers have to abide to, but also, sophisticated software that allows you to target your ideal customers. Ignoring these tools and best practices will sabotage your efforts – and, also, ma… Read More
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