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SEO is often touted as one of those essential business practices that are simple enough to do yourself. After all, you probably have the power to edit your business’s website, so you can stuff pages with keyword phrases, sprinkle links galore and alter other factors that could improve your performance on the search engine results pages (SERPs). Thus, you could conceivably save tens of thousands of dollars by going the DIY route — unless you run into some SEO trouble.
SEO is simple until it isn’t. Unfortunately, SEO can get exceedingly complex exceedingly quickly. To prove the point, here are a four relatively typical SEO problems that tend to be too complex for the average business leader to solve.
1. Your Website Indexing Is All Wrong
You can put all the care into optimizing your webpages—researching keywords, tinkering with metadata, etc.—but if Google can’t find your webpages, it is all for naught. Websites and pages don’t automatically join Google’s search. Google deploys digital spiders to crawl the web looking for new pages and content, and then the search engine indexes those new pages, or adds them to it search capabilities.
Some creators intentionally hide webpages from Google’s spiders or prevent Google from using those pages in search. In fact, this is a good SEO tactic if some of your content is lower-quality or non-vital to the user’s experience of your website, like archives of tags. Then again, many more websites accidentally prevent their pages from being indexed through shoddy coding. Unfortunately, you can’t tell your website developer to fix the p… Read More
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