This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2020/03/27/5-types-of-visual-marketing-content-every-growing-business-needs/
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by Erin McCoy, director of content marketing and public relations at Killer Visual Strategies
When 96 percent of people have viewed a branded explainer video, it doesn’t matter what industry you’re in — visual content is a crucial way to reach your audiences.
Videos, GIFs, and other visuals from Instagram stories to Snaps are driving the way we communicate on a daily basis. And that means that customers are demanding the same type of visual communication from brands.
What’s more, stock images and icons are no longer enough: they don’t just fail to represent your brand, they can even misrepresent it. And marketers can attest that custom-designed visual content performs better: 40.2% told Venngage that original graphics such as infographics perform best, with just 12.5% attesting that stock images were most effective.
Still, it can be hard to know what types of content to produce, and how each can help you achieve your goals. Let’s take a look at your options.
Motion Graphics & Video.
With more than four-fifths of all internet traffic driven by video, motion graphics and video content are an essential tool for any brand. In fact, 87 percent of people want to see more branded videos.
What video-based medium is right for you? If your industry lends itself naturally to live-action video, go for it! Or opt to overlay animated data visualizations, labels, illustrations, and more to help viewers understand and interpret what they’re seeing.
A fully animated motion graphic is another great option. Animation can bring any story to life, including stories that can’t always be caught on film: how you developed a new type of software, or the ways in which your company is revolutionizing medicine.
Social-Media Micronarratives.
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