Young Entrepreneur Interview with COSIGN’s Esosa Ighodaro

This Business News Story Was Uncovered By Us From: https://www.under30ceo.com/young-entrepreneur-interview-cosigns-esosa-ighodaro/

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Esosa pic edit

The viral world we live in allows us to have nearly anything we want at our fingertips. Want to find out who starred in that movie you watched last night? Check IMDB. Who won the game last night? Check ESPN. What shoes is she wearing? This is where COSIGN hopes to be your go-to answer.

Inspired by trying to find the product information of a pair of shoes in a commercial, Esosa Ighodaro and Abiodun Johnson started COSIGN. After searching for information online about the shoes, the co-founders realized that hundreds of other people were actively trying to find the information, but that information was not easily accessible. The manufacturers of the shoes would want the product information available, but there was no incentive for the advertiser to share details about the shoes because they were not the featured item in the ad.

COSIGN is a social-based business that allows people to easily tag and find product information within a picture, making a post “shoppable” and allowing the tagger to earn commission if a sale is made from the post.

COSIGN LOGO

After coming up with the initial idea, the pair worked on putting the legal structure of the business in place and started working on creating the MVP (minimum viable product) version of the app. To get the business off the ground, capital was needed in order to develop the technology that would allow users to quickly tag and share products. Before launching a successful Kickstarter campaign, Esosa said they approached friends and family members. “Want to throw some bucks at it and see how it goes? Most people said … Read More

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