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Imagination plays a vital role in brand disruption. It enables brands to upstage dominant players and change market dynamics. In 2020, the majority of challenger brands showing a great potential focus on a wide variety of consumer products. These contenders operate from various parts of the world. 

They stand out from the crowd thanks to focusing on innovation, ingenuity, and drive. These brands also demonstrate high levels of commitment. On the other hand, the term challenger brand was coined by Adam Morgan who is a talented brand consultant. 

Brand reputation

He is the co-founder of EatBigFish, a brand consultancy agency that focuses on preparing firms to challenge the status quo in the marketplace. The agency makes it easier for brands to adapt to a fast-changing world. Hence, it is only natural to pay attention to the agency’s top picks for challenger brands for 2020.

The list incorporates many brands that are focusing on products that deal with climate change. Here are some of the best challenger brands for 2020.

1. Quip

Quip introduced an advanced electric toothbrush that brings together a subscription model similar to the Dollar Shave Club with the Apple-style designs. It comes as no surprise that the product is being billed as the Tesla of toothbrushes. The product is simple yet sleek in its design, thus making it attractive to consumers looking for a stylish toothbrush.

The subscription model covers accessories like brush heads, batteries, and other oral care products. In turn, the brand has become a prominent player in the sector. Its products attract rave reviews across the internet and get nominated for the best toothbrush title.

When it comes to subscriptions, Quip managed to enroll more than one million customers by the start of 2019. These num… Read More

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