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“My dreams drive me. I’m from a place where people have to make their own opportunities. If they can’t find a way, they make a way. I feel like my dreams have driven me to create Nothing Nice New York and other brands.”
Bob Dylan once referred to New York as “a city where you could be frozen to death in the midst of a busy street and nobody would notice.” Nothing Nice New York(NNNY) founder E.K. Hormeku has made the most of his Brooklyn, New York roots as a fashion designer and young entrepreneur.
Nothing Nice doesn’t exactly make you feel warm and fuzzy on the inside. Curious about why someone would brand a line of clothing with this name, I asked E.K. about the reason he chose Nothing Nice. The name stems from his experiences in New York and what people perceive as the harsh and brutal nature of the city. E.K. describes his hometown as “fast paced and edgy,” and a place unlike anywhere else in the world.
E.K.’s Hormeku Group has seven brands in total, including NNNY, which is a bespoke (made to order) menswear brand that designs h… Read More
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