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Learning to keep up with the rapidly changing technology in today’s marketing world is already difficult enough without having to learn new managing strategies that work for the coming generation of millennials. If you’re managing any group of individuals, it’s a good idea to know what type of style you can use to maximize their work mindset and creative potential.
The millennial generation continues to work their way into their careers, rather than entry-level positions, and will soon make up the large majority of the workforce.
Check out these 4 methods to help you manage your workforce in a way that meets their needs, leading to the most profitable version of your business.

Re-work Your Organizational Structure
Eyal Gutentag, a growth and performance marketing leader who has worked with such companies as Uber, Ziprecruiter and the NFL, says some of the main attributes of the millennial workforce include ambition, restlessness, and entitlement. He remarks that these attributes, while they may sound negative on the surface, can be framed in a positive light if you know how to organize your work dynamic.
Instead of using a work structure that relies heavily on proving your authority over your underlings and keeping them doing the same type of activity on a day to day basis, it is important to encourage your employees to grow. A common management arrangement is to have larger teams managed by one individual. If teams are instead split into smaller groups where people are able to express ideas more freely and be pushed to make hard decisions, the individuals on the teams are more able to exercise their drive without feeling the need to push back against authority.
Foster Respect, Not Fear
As most of the younger generation was brough… Read More
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