This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2020/08/keep-in-touch-client-outreach-is-critical-during-business-slumps/
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Is your business struggling due to the pandemic? You’re not alone. Around the globe, entrepreneurs are creating new ways to stay afloat—and that includes reaching out to clients and prospects in new ways.
While business may be slow, client outreach must never slow. If you can keep customers engaged at times like these, you’ll earn even greater loyalty in the long term.
We asked two entrepreneurs to share how they’ve changed their client outreach recently.
FOCUS ON SPREADING POSITIVITY, NOT SELLING
Gry Tomte is the founder and director of HÜD Skin + Body, a skin clinic based in Melbourne, Australia. She shares, “when COVID and the first round of lockdowns hit us, as a skin clinic, we were forced to close our doors. This meant client communication became even more crucial than ever. If clients don’t hear from us, they’ll forget about us!”
With a customer relationship management (CRM) system in place, outreach could begin promptly. “Having a clear and functional CRM incorporated with our booking system, we went to work on how we could use the system more effectively. We were already using our CRM for appointment confirmations, personalised clients check-ins post-visits and automated customer feedback. These tools are a major contributor to our 85 percent client retention year over year”, Tomte explains.
“But now that clients weren’t coming in for appointments, it was time to switch gears and use it to stay in touch with updates, helpful skin tips, mindfulness v… Read More
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