This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/09/15/4-simple-ways-retailers-can-boost-curb-appeal/
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As a retail business owner, curb appeal probably isn’t the top thing on your mind. However, maybe it should be. Research shows that curb appeal plays a key role in drawing people into the store and placing them in a position and frame of mind to buy.
Why Curb Appeal Matters.
Curb appeal might not close a sale, but it sets you up to make a sale. In other words, you can’t get someone to the register if you don’t first convince them to walk through the front door.
But just how much does it really matter? A lot – at least according to one expert.
When the town of Maggie Valley, North Carolina was experiencing a rapid decline in tourism a few years ago, they called in a consultant to help them regain some of the foot traffic that was becoming increasingly elusive. The consultant’s conclusion? The town had a problem with aesthetics.
In the consultant’s opinion, the town’s shopping districts lacked curb appeal. As a result, people were no longer attracted to the area. This negatively affected all local businesses, which left businesses with even less revenue to invest into curb appeal. (A vicious cycle.)
According to the report, 70 percent of first-time sales are based on curb appeal. So if you want to drive sales numbers up, don’t be afraid to lead with aesthetics.
4 Simple Tactics for Boosting Curb Appeal.
Whether you own a small-town corner store or a popular, high-end boutique in the city, here are some useful tactics you can use to boost your curb appeal:
Repair Imperfections.
Begin your curb appeal makeover by taking inventory of any obvious flaws that are negatively impacting your store’s attractiveness and/or ability to welcome people in. Dealing with these becomes the first priority.
One … Read More
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