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To startups and small businesses, SEO might seem daunting.
Why so?
They lack the requisite budget and technical skills. Owing to these constraints, SEO is often an afterthought for startups. They are often so involved in coping with competition and establishing their brands that they forget to reap SEO benefits.
Topping the SERPs (search engine results pages) is arguably one of the best ways to drive web traffic and build brand authority. After all, 75.1% of all clicks for a Google query go to the top three search results. The click-through rate (CTR) increases by 30.8% if you move up one spot on the SERPs.
If your startup is languishing at the bottom of the SERPs, you can’t hope to stand out among the big players in your niche. Only 0.78% of searchers move past page one on Google.
Don’t get me wrong. I understand that startups can’t invest much in SEO. The SEO strategies that work for bigger businesses are not a viable option for you. That’s why you need to stick to the SEO fundamentals.
This means understanding what matters most for search engines (key ranking factors) and focusing on those.
Sound good?
Then, here are some low-cost, quick-return SEO tips that every startup owner needs to know.
4 SEO Tips that Every Startup Needs to Leverage
Yo get the best results, SEO should be tackled during the foundational stages of brand building. But this does not mean your SEO strategy can’t be refined during later stages.
But how?
Just master these four startup friendly SEO hacks.
1. Invest in a Fast Hosting Provider
After Google’s Penguin update, ranks are governed mainly by the user experiences (UX) of website visitors. Page speed is one of the top factors that determine your site’s UX.
Nothing frustrates click-happy users more than sluggish websites. Slow-to-load websites give a poor first impression and have high bounce rat… Read More
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