This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/09/28/4-reasons-why-smart-bloggers-are-also-influencers/
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Once upon a time, blogging was a way for people to share their thoughts with the world, and not expect much in return. While people still share their thoughts for free, smart established bloggers have found ways to make money for their trouble. It all started with the OG of blog monetization: Google Adwords. This was, and still is, an easy way to make a little money for your blog.
However, most people won’t get rich just using Adwords. Generally, it’ll cover basic costs and not much more. Smart bloggers, therefore, monetize more than just their internet real estate. Instead, they become influencers and make money that way as well. Let’s take a look at how this all plays out.
1. Bloggers are influencers, too.
These days, most of us think of “Influencers” as people who sell stuff on social media. In particular, Instagram has become a favorite place for visual sponsored content. However, there are influencers all over the internet. Any time that people consume content, there’s the potential for its creator to have some influence. Just look at the news media: it’s well known that the way in which news is presented tends to influence how people think about world events. There are also ways to spread influence through blogging.
Shared expertise.
One of the ways in which blogging as influence differs from some of the other content types is shared expertise. Many high-quality blogs exist primarily to share the blogger’s knowledge with the world. For instance, look at my website. On NealSchaffer.com, I talk about many different aspects of marketing. In particular, I focus on influencer marketing since I wrote a book about it. People visit my site primarily because they want to learn about this subject. As a rule, people check out blogs to learn abou… Read More
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