This Business News Story Was Uncovered By Us From: https://www.youngupstarts.com/2020/12/26/3-marketing-tips-for-ecommerce-retailers-in-2021/
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by Andy Bojko, Director at Hidepark Leather
With many retailers hit hard this year by the pandemic, businesses are turning to ecommerce to regain lost sales in 2021 as their customers move online to conduct their shopping.
The events of 2020 have caused a significant shift in buying habits, meaning online sales will become a lifeline for many businesses over the next year. To help ecommerce retailers set up for 2021, here are 3 tips on how businesses can successfully implement small changes to their website to succeed over the next year.
1. Focus on the personal connection you have with customers.
Amazon dominates the ecommerce market with its competitive pricing and rapid delivery options, with the service being particularly popular among students who can sign up for a student Prime account for just a small fee each month. To compete with this, your business must focus on its unique selling point with customers if it wishes to set itself apart from competitors and retailing giants like Amazon.
Although young generations are keen to capitalise on speedy delivery, they also seek more interpersonal connections with brands in a sea of faceless corporate giants. With the pandemic putting many businesses at risk, consumers are looking to help out local firms so you should ensure that your business is on the radar of the local community. Providing vouchers or discounts to these customers can be a great way to ensure you are instilling loyalty and can help convert this audience to make a sale.
2. Use the data available to you to improve customer experiences.
When planning for 2021, ecommerce retailers should take the time to analyse their Google Analytics traffic from previous years during periods that are expected to be busy, to see which products have … Read More
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