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Mother’s Day is the third-largest retail holiday in the United States, so that information alone should indicate how much money is exchanged over a single weekend. Its varied and long history has likely been celebrated since the dawn of time, but now online shopping has turned this holiday into Big Business. Let’s take a look at how Mother’s Day turned into what it is today.
A Brief History of Mother’s Day
The United States version of Mother’s Day started with Ann Reeves Jarvis from West Virginia, who created a Mothers’ Day Work Club that existed to teach women how to care for children. At the height of the Civil War, these clubs served as a unifying force for these women.
In 1868, Jarvis organized “Mother’s Friendship Day” to protest against the Civil War with local Mothers. Another abolitionist, Julia Ward Howe, did the same thing in 1870.
Mother’s Day became a national holiday in the 1900’s due in part to Ann Jarvis’s daughter Anna Jarvis. Anna Jarvis created Mother’s Day to honor the sacrifices of her own Mother and other women like her and ensured that this holiday would be adopted to recognize all life bearers.
The Big Business of Mother’s Day
Next to Christmas and back-to-school, Mother’s Day brings in a lot of money for online and brick-and-mortar retail stores. While this is mostly from flower and plant shops, like Bouqs, practically all industries will see a boost in sales during this time if they market their products effectively.
Here are a few shotgun statistics about Mother’s Day:
In 2016, 8 in 10 Americans (or 84%) planned to celebrate Mother’s Day.Mother’s Day spending increased by 10 million dollars from 2005-2016.In 2020, over $26.7 billion was spent on Mo… Read More
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