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When you’re spending money on ads, you need to be fully aware of where that money is going, and more importantly what return you are getting for it.
The number one rule of digital advertising is: Facebook, Instagram, Google and YouTube will spend your money if you don’t stop them.
It is your job as a marketer to stay on top of your budget and make sure that you are getting a return on investment for your money. This post explores the 6 mistakes you should never make when setting up your digital campaigns.
They are:
Not setting a defined goal
Spending money on the wrong channels
Using the wrong messaging
Not using the right targeting strategy
Not tracking the right data
Not setting a budget
Let’s explore each of them further.
1. Not setting a defined goal
The most important step of any marketing (not only online marketing!) campaign is setting a strategy. Your strategy is what is going to define your success. Without a strategy, you will never know whether your efforts have paid off or not.
When working out how to advertise online, this is one of the most common mistakes business owners and marketers make – don’t be one of the statistics!
Here’s some steps you can take to set your online advertising strategy:
Understand what your primary goal is
Reach/exposure
Brand awareness
Conversions
How long do you have to execute
What are the outcomes which would define a good and bad result of your campaign.
Making sure you have a clearly defined strategy is the first and most important step in making sure your advertising budget doesn’t go to waste.
2. Spending money on the wrong channels
With so many digital advertising channels available, it can be difficult … Read More
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