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According to a recent report, about 75% of all businesses are already utilizing some form of marketing automation software. However, marketing automation is often misunderstood and misapplied.
So if you’re starting, it’s important to know what marketing automation really means and how the market automation process actually works in practice.
Do you want digital marketing funnels to take care of themselves? Or, are you more of a hands-on marketer who wants to make sure they’re tweaking their marketing automation process every day?
Regardless of where you fall on this spectrum, marketing automation must be integral to your marketing strategy.
Here’s what the marketing automation process actually looks like in practice.
Marketing Automation Definition
Before we dive into the marketing automation process, let’s first define what it actually means.
Marketing automation is a systematic approach that helps you improve and simplify your marketing workflows by automatically running them through software.
As such, there are three main features of this killer strategy:
An action plan (i.e., campaign)Measurable results (i.e., analytics)Automation tools to make those steps easier for a smart marketer to manage
This way, as long as you have something worthwhile or valuable to share with people on your website, then everything else will fall into place more easily than ever before.
What are the Steps Involved in Marketing Automation?
Now that you’ve defined what marketing automation actually means, it’s time to see the steps involved in the process.
As mentioned earlier, there are three main features of marketing automation. And all lead back … Read More
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