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Digital usage amongst institutional and retail investors is driving a lot of trades today, so most of your future investors will research your financial statements online before they buy stock.
While you can’t believe everything you read online, savvy investors know to stick to reputable sources like the SEC and your IR site when researching stock options. And as you’ll find out below, it’s often investor relations websites that drive results more than any other trusted source online.
Keep scrolling to find out where investors look for information about your company, and why the source matters.
1. Your Investor Relations Website
According to Brunswick Group’s latest Digital Investor Survey, there is no better source of information than a company’s IR website.
They surveyed more than 500 institutional investors from across the world to understand how digital sources impact investment decisions. Their poll found that IR sites are the most used and most trusted amongst investors.
IR websites, on the whole, earned a trust rating of 8.4 out of 10, pulling out ahead of other traditional news sources like Bloomberg, Financial Times, and The Wall Street Journal.
More still, 92% of investors said they sought out a company’s IR website to investigate issues. Nearly two-thirds of these investors (72%) also reported they’ve used this information to make investment decisions.
With this much attention on your IR site, it’s a good thing you have total control over how your site looks and performs. It’s worth investing in beautiful web design and compelling copy to elevate your brand and financials so that your value proposition is as persuasive as it is credible.
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