Tiktok, The Next Viral Phenomenon

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Working with the right people who can promote your brand on the platform is key to reaching your audiences — and going viral. As a social network with a focus on professional connections, LinkedIn has a different focus from the other major platforms. On Twitter, video has long been a popular format but the growing popularity of TikTok has pushed the platform to invest even more in that direction. It has only gotten more attractive in recent years, with the trend for live feeds also spreading quickly. But probably the most hyped feature in this direction is Reels. Reels enables users to create and watch bite-sized fun videos.

Its stated goal is to help create 1,000 influencers with over a million followers in the coming year. Referred to as “the only truly pleasant social network in existence” by The New York Times and as a “joyful, spiritual successor to Vine” by the Verge, TikTok isn’t a place for bragging, bullies or trolls. The app has become a cultural gathering place for teens and tweens to express themselves creatively and without judgment—two of Gen Z’s most defining attributes. As its popularity grows, the normcore masses are starting to take notice as niche communities like nurses, the military and firefighters are getting in on the action. The entire ecosystem is predicated on open participation, embracing vulnerability and rewarding creativity.

Though the majority of its users are from India and China, it has been praised and widely used by more than 40 million Americans, especially teens and the forerunners of Generation Z. A new model is in the works though that will see YouTube Shorts monetised based on the popularity of the video instead. These are usually calculated through the number of ads that play on a video. This wouldn’t work when the videos are so short as it wouldn’t be feasible to play an ad every seconds. However, perhaps it’s biggest draw is the potential for creators to earn up to $10,000 (€8,400) per month through their videos. Read more about buy TT Followers here. You can use our social media aggregator to generate all this content and display it on any website, automatically.

My role there is to create education-centered content for their TikTok account. Since it’s targeted to people my age, I know exactly what appeals to them. It’s given me a whole new perspective on the power of social media and how impactful a creator’s videos can be.

Like any social platforms, there can also be negative activity such as the #couchboy hashtag trend that was used to speculate on a girlfriend surprising her boyfriend in college and his muted reaction. Other hugely popular categories on the app include pranks, fitness, home renovation, DIY, beauty and skincare, fashion, recipes and cooking, life hacks, advice, and pets. Get expert social media advice delivered straight to your inbox. Tap the spinning record icon to see which song is being used in the video, and explore other TikToks that use the same clip. Scroll back up for hot tips on how this section functions, or dig into our 10 TikTok Tricks for beginners. Tap on this icon on the bottom-left of your screen, and you’ll find yourself watching a stream of TikTok content from other users.

Jess built her brand traveling the world and sharing photos of her hiking, camping, and adventure excursions. She started her account in late 2019 and has built a following of nearly 40K and over 500K likes. “Making nutrition fun and easy” is the tagline of Steph Grasso’s TikTok account, where her content about dieting and eating healthy is informative and easy to digest. Her videos often incorporate humor to get her message across, while giving sound advice in her professional capacity as a clinical dietitian nutritionist.

It is doubtful most stodgy oldtimers and university professors would consider their favored books to be great literature, but they enjoy reading them. What good is a book if it can’t make you cry or become frightened? A book that leaves its readers in tears is what will lead to lots of views, and with it, lots of sales. That leads us to another side of the story, and perhaps an inevitable one.