This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2022/05/5-reasons-your-online-product-needs-a-upc-barcode-to-succeed/
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Entrepreneurs are increasingly launching new products via their own websites and well-known online marketplaces. While it can be challenging to navigate the nuances of selling online, sellers must learn the requirements of e-commerce platforms before listing their products. One critical step is uniquely identifying items in the global marketplace—which can be done by acquiring authentic UPC barcodes for each of your products.
Entrepreneurs should consider the following five reasons why a unique barcode for each product listing opens doors to greater success.
1. GTINs uniquely identify products online
Retailers and marketplaces recognize that the product identification numbers encoded into UPC barcodes, called Global Trade Item Numbers (GTINs), are essential for listings to uniquely identify products and help keep track of inventory. And not just any GTIN (or barcode) will do —it must properly and uniquely identify the items you are selling and connect you as the brand owner to the product.
Online marketplaces, including Amazon, require GTINs (also called UPCs) because they help sellers prove that they are selling legitimate products. The GTIN is universally accepted by retailers and other supply chain participants across the world. GS1 US, the not-for-profit standards body and administrator of the UPC barcode in the United States, is the source for securing this important identification number. There are several websites that offer discounted barcodes; however, GS1 is the only organization authorized to license authentic GTINs and provides the most widely used system of standards in the world.
Leah McHugh, a consultant at ecommerceChris and an Amazon listing expert, helps small brands with challenges listing products and warns that obtaining UPCs from another source could lead to rejection or suspension. “We hear stories all the time of sellers who used third-party websites to buy barcodes and then had their listings flagged aft… Read More
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