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When you want to make your SaaS business stand out from the rest, you need to position yourself as an authority in your field. That may sound easy enough until you consider that 93% of all online experiences begin with a search engine.
With so much competition at every turn, it can be hard for newer SaaS businesses to get recognized. But by investing in quality SEO content creation and focusing on personalization, your SaaS brand will have an easier time reaching its target audience. Here are some ways you can successfully incorporate personalization into your marketing strategy:
Focus on the right keywords
Keywords are words or phrases that users type into search engines to find the products or services they are looking for. Keywords are used to find your website, so it makes sense that keywords are the most important part of SEO.
Your SaaS business should have a keyword strategy and you should pick keywords based on their relevance to your business. You can use Google’s keyword planner tool to get an idea of what people might be searching for when they need your product or service. If you want to perform more advanced keyword research, you may want to consider hiring a SaaS SEO agency that can do this for you.
Understand your audience’s intent
In the search engine optimization world, there is a term called “intent” that refers to what the audience wants to accomplish when they are searching. Before you can optimize your website’s content marketing strategy, your team needs to understand what the intent of their audience is.
The best way for SaaS companies to figure out their customers’ intents is by conducting customer interviews about their goals and pain points. Once you have i… Read More
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