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Marketing departments aspire to be as productive as possible, but productivity doesn’t equal efficiency. If you’re using the wrong tactics to attract customers, your efforts are wasted. So before you start a blog, you’ll need to understand the difference between B2B and B2C.
What is B2B Marketing?
Business-to-business (B2B) marketing refers to businesses that market their products or services to other companies. Businesses that sell B2B products focus their marketing efforts towards business owners or the people who make purchasing decisions for said business.
What is B2C Marketing?
Business-to-consumer (B2C) marketing refers to companies that sell their products to individual consumers. Companies will focus their strategy on a target market that isn’t concerned with selling to customers. Instead, consumers want to know whether the item is appealing to them.
What is the Difference Between B2B and B2C Marketing?
Although B2B and B2C marketing campaigns share a lot of similarities, there are enough technical differences between the two that they warrant completely separate strategies.
1. Target Audience
As mentioned, B2B marketers target business owners, whereas B2C marketers target individual consumers. However, both have to focus on key decision makers to sell. For example, B2B can target HR staff on behalf of the owner, while B2C can target children on behalf of the parent.
2. Emotion vs. Logic
B2B audiences rely more on logic to find products or services, as they’re using them to make a profit. On the other hand, B2C markets are making purchases to satisfy their needs or the needs of the people they know. That’s why B2C content marketing relies on entertainment.
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