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Digital marketing campaigns can be pricey. Paid advertisements are a “necessary evil” for any marketing strategy, but they can burn through your entire budget fast and don’t always increase your revenue overall like you need them to. Enter: content marketing.
Content marketing is a cost-efficient way to get your name in front of prospects most likely to convert. By creating and publishing your own content using proper SEO practices, you can cut down your overall marketing costs for good.
SearchEngineJournal.com says:
Organizations now have content teams with specific people and resources focusing exclusively on creating content, using it to engage specific audiences and drive business.
Having a designated team doesn’t fix all of your problems though. Over 54% of the companies surveyed claimed their biggest content marketing challenge is creating content that generates leads.
Here’s a quick brush-up on content marketing from Ahrefs to get your creative juices flowing:
Quick Takeaways:
Companies spend A LOT (even too much) on advertising
Content marketing is an effective tool to reduce spending and increase traffic on your site
Providing content people want to read is the most important part of the puzzle
So is content marketing that difficult? Well, it can be – but it is worth the effort. Content marketing is sustainable and gives the benefit of offering exponential growth to your brand AND your revenue. With good content planning, you can set yourself up for success today.
There are some rules and guidelines you should follow to give yourself the best chance for optimal SEO rankings and eyes on your website when publishing content:
Create must-see quality content
At the end of the day, content marketing is a business opportunity to bring in revenue. How can you publish pieces that get the most out of this opportunity? You have to be relevant, credible, and… Read More
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