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Did you know? The number of people on social media globally is expected to reach 6 billion in 2027, with the average user spending about 95 minutes on different platforms daily. Social media marketing tactics are critical to any company’s digital marketing strategy’s success, but not all brands utilize these tools.
Although the number of “follows,” “likes,” and “shares” is still important, a brand’s credibility is defined by more. Social media today requires a distinct set of skills, as brands must fully understand the needs of their target audience.
Let’s explore how you can apply social media marketing tactics to your business and get great results.
What is social media marketing, and how can it help your business?
Social media marketing uses social media apps as a marketing tool. These platforms help brands to connect with their target audience, increase sales, and create a community of followers who share and engage with content.
Brands gain exposure by creating relevant content that users share with their networks. When used as a recruitment tool, it also broadens its reach to fans, potential customers, and even potential employees. This is why 77% of marketers across companies say social media marketing has benefited their goals in 2022.
When done right, social media marketing helps brands get customer feedback in real time. It also has a way of humanizing brands, making them more approachable to the audience.
These platforms allow audiences to ask questions, express their complaints, and be heard. Some popular social media apps are Facebook, TikTok, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat. Each platform has features that make it appealing to users. Customers can see it on their preferred channels when a company uses several in tandem to deliver a multichannel message.
What is a good social media plan?
It is not easy to… Read More
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