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The real estate industry is extremely competitive. A startling 87% of new real estate agents fail within the first five years, and one of the biggest reasons is an inability to successfully promote oneself. The median pay for real estate brokers was $56,730 in 2017, according to the Bureau of Labor Statistics (BLS). The top 10% of real estate brokers, on the other hand, made more than $150,000 each year. Taking these numbers into account, it is no wonder why the real estate industry is so competitive and difficult to survive in.
One basic difference between being average and being in the top 10% is that the finest real estate agents advertise themselves extremely well. And if you start doing the same, your company will skyrocket.
Effective Marketing – What It Takes to Achieve?
Real estate agents continue to play an important role in the home-buying process. Nowadays, buyers are more inclined to conduct more internet research before engaging with specialists. According to a recent survey, 92% of home buyers conduct internet research before purchasing a home. Therefore, real estate agents must have an internet presence. You’re passing up a huge opportunity if you’re not engaged, interacting, and networking online. Here are some marketing tips for real estate to win the marketing game.
1) Be Active on Social Media
When considering your online presence, make sure you’ve created social media profiles on all of the major sites, such as Facebook, Twitter, and Instagram. Interact with users, post high-quality images of your properties, and promote them. Social media is an important, active part of a well-balanced personal brand. So, take care of it.
2) Make Your Content Shareable
Most real estate investors want to show off their new home to their relatives and friends. So, how can you use it? Add social share buttons that allow customers to email and share any properties online to make it easy for them…. Read More
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