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You are going to launch your own digital marketing firm, and you want to offer SEO services to your clients. There’s only one problem: You don’t know hardly anything about SEO.
SEO is among the most difficult fields to master in digital marketing, not least because the rules and practices associated with SEO are constantly shifting. Still, SEO is immensely important to the success of any online marketing strategy, and most clients expect to be able to acquire SEO services from their digital marketing partners.
Fortunately, there is not one but two solutions to your problem. Both SEO reselling and white label SEO allow your marketing agency to benefit from the expertise and resources of a marketing firm that specializes in SEO. Read on to learn more about how these services work and which one you should use today.
What Is SEO Reselling?
SEO reselling is the practice of bundling SEO services provided by another company into your menu of services available to clients. The term “SEO resellers” applies both to the SEO firm originating the services and your marketing agency, which is connecting those services with paying clients. SEO resellers on both sides benefit from the relationship — you by expanding your offerings to clients and your SEO provider by expanding their customer base.
Typically, in SEO reselling relationships, the SEO provider focuses specifically on SEO services and has little infrastructure to assist with client management. As a result, digital marketing agencies tend to assume full responsibility for communicating about SEO services with clients, and most clients will not recognize that the SEO they receive comes from a third-party provider. If you hope to maintain full control over communications with your clients, working with SEO resellers might be… Read More
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