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The way you speak and express yourself provides vital context to internal communications (IC), making it easier for your team to understand the message. Therefore, no matter what your organization is up to, video content can enhance your communications strategy.
Internal videos can make a positive impact in most areas of operations—from helping coworkers figure out complex new software via charming animated explainer content to kindly reminding them to adhere to new policies and processes with a funny, informational video guide.
But creating compelling video content to use internally can be tricky. You need to generate practical pieces to get results, but you also need to understand what the medium is (and isn’t!) suitable for.
Let’s examine the ins and outs of using video to enhance internal communications, and how to make the most out of your video communications.
Waving hello: Do we really need better internal communications channels?
By delivering crucial announcements on behalf of management, creating a transparent recruitment and onboarding process, and allowing two-way communication between a corporation and employees, IC is one of the most critical factors that most successful companies share.
With one clear goal in mind—ensuring adequate information circulation—companies have tried every communication format available, from telegrams to online meetings. Adapting video content to help fulfill and enhance this process is the next logical step.
How video can overhaul internal communications
Whether you’re preparing new employees for their first day at work, training them for a possible medical crisis, or sharing company values to nurture brand loyalty, video content is the most effective medium to deliver your message in memorable ways.
When it comes to internal exchanges, staff need to know what you’re trying to convey, how that message relates to th… Read More
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