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Mudra Institute of Communications, Ahmedabad (MICA) is one of India’s leading institutes in management. The NBA (National Board of Accreditation) and other prestigious accreditations, an industry-relevant curriculum, top-notch faculty, and a global alumni network ensure that students receive a world-class education.
MICA offers several online management courses to freshers and working professionals. This article will highlight the institute’s top sales and marketing courses.
Strategic Brand Management and Communications
MICA offers a 28-week-long sales and marketing course to help freshers and working professionals delve deeper into the sales and marketing industry and elevate customers’ brand experience and engagement. It includes live masterclasses by MICA faculty, live sessions with industry experts, video lectures, on-campus immersion, hands-on activities, and a capstone project to provide candidates with flexible learning and the opportunity to apply those learnings in the workplace.
The following are the learning outcomes of the programme:
Create effective integrated communication strategies, crucial brand management metrics, and brand positioning.
Understand current and future trends in branding and public relations, which are critical for brand evolution and growth.
Gain knowledge of essential brand communication channels and a comprehensive set of brand elements required for brand success.
Learn how to create a winning brand strategy and how to activate the brand in a competitive market.
Post-graduate Certificate in Sales & Marketing Communication
MICA’s sales and marketing course is a specialized programme for professionals who want to gain fundamental knowledge, skills, and frameworks needed to manage effective and integrated sales and marketing communication strategies. During the nine-month training programme, candidates learn through interactive exercises, real-world b… Read More
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