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Coming up with new content for your ecommerce site can be challenging after a while. It starts to feel very “been there, done that.” But did you know there’s actually an oasis of engaging content out there, ripe for the picking? If you can harness its power, you’re guaranteed a never-ending source of fresh content your audience will love.
This is because the content doesn’t come from you; it comes straight from your satisfied buyers. It’s a win-win: They want to tell the world about their purchase and you do, too. Without further ado, here are four smart ways to use customer-generated content in ecommerce.
Customer Reviews on Website
The effectiveness of consumer-generated content boils down to the power of social proof. People tend to trust what others say. Seeing others bought a product or love a brand can be very influential when it comes to persuading customers to convert. And, the numbers don’t lie.
As Business Insider reports, shoppers who interact with consumer-generated content are 97 percent more likely to convert than those who don’t. In turn, brands see a 78 percent boost in conversion rates.
One of the simplest ways to reassure shoppers that others have bought from your online store is to post customer reviews on product pages. Seeing positive reviews helps shoppers gain confidence in the item they’re considering—the more, the better. It’s the same effect as choosing to eat in a crowded restaurant because you figure the food must be good if it’s so sought-after.
Even negative reviews can be helpful because they bring possible pitfalls to shoppers’ attention. The key is collecting detailed reviews so users can know exactly what went wrong or fell short of expectations; while contributing to the hon… Read More
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