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Are you a newbie Etsy seller or thinking of starting your own store on the platform?
Aside from ironing out your offerings and store concept, you also have to give ample attention to making your store as personal as possible. The personal touch, after all, is what sets Etsy stores apart from other online shops.
How exactly do you integrate a personal human touch to an online store? With a physical store, it feels more doable when you’re interacting directly with customers.
Therefore your next best option with an online store is to maximize your Etsy bio and product descriptions by peppering them with personalized text.
In this article, you’ll learn how to generate a great Etsy Bio and buyer-friendly product descriptions. We’ll show you tips you can follow along with tools you can use to draft your text with ease.
What Makes a Great Etsy Bio?
A great Etsy bio achieves two things: it humanizes the Etsy store by introducing the person/team behind the brand; and it helps a store rank on search engines when optimized with keywords.
How do you achieve both? Here are 5 tips to keep in mind when writing your Etsy bio:
1) Introduce Yourself in a Friendly Manner
Write in such a way that mimics how you would introduce yourself to a buyer face to face. Imagine a quick conversation – what’s your name, where are you from, how did you get in the business.
You might even want to write about your hobbies and interests if you feel they’re relevant.
Share as much or as little as you like as long as you don’t include overly personal and confidential inform… Read More
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