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As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here’s why.
Looking to build your personal brand, but struggling with the time commitment required to write a LinkedIn post or, even worse, a lengthy thought leadership article? You are not alone. A fellow entrepreneur recently said to me: “I would rather have another C-section than sit down and write!” That is chuckle-worthy but relatable to so many of us, isn’t it?
Enter ChatGPT. As this chatbot continues to make waves across the digital world, becoming a hot topic of conversation both in boardrooms and in coffee shops across the globe, many entrepreneurs are seeing this impressive AI tool as the perfect solution to their content creation bottlenecks. The demand for this magical wand overwhelmed the servers, making them crash or simply unable to process the load. Suddenly, we are seeing many entrepreneurs churn out social media and blog posts at staggering speeds, thanking ChatGPT for providing the content they can simply copy + paste into their platforms of choice. Enter bad news. I decided to write this article at the risk of sounding like a Grinch who stole the proverbial Christmas, but I promise to offset the mood I may dampen with some practical advice.
The risks of using ChatGPT as your personal branding ghostwriter
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Let me tell you why.
When it comes to creating content with the goal of building a compelling personal brand, your strategy must rest on at least one of the following three pillars:
Thought leadershipOpinion leadershipExperience sharing
Sometimes we curate and share someone else’s content (giving them credit, of course) or share something purely for entertainment purposes. The rest of the content we put out online, however, mus… Read More
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