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When I first launched my podcast, The Fractional C-Suite Retreat, I had no idea what would come from it. The actual process of making a podcast is surprisingly straightforward. The three key ingredients: a computer to record the podcast, a good microphone to capture your voice, and a software program to edit your audio. (Some say a fourth requirement is an attractive voice … but if I made it, so can you.)
The hardest part of podcasting? It’s nothing related to sound engineering or fancy marketing strategies. It’s the ability to find that bedrock idea that ties it all together.
A unique angle is critical — and with the rapid growth of podcasts as a media form built for communities, going niche and specific is key. However, the most important element I’ve learned throughout my podcasting experience: identifying a purpose for the podcast you want to launch.
Podcasting is an exercise in longevity. Identifying a big mission or purpose — the reason why you started this thing in the first place — will propel you forward on the days you feel too busy or too low on energy. Most likely your purpose lies in the audience you strive to inspire or the feeling you get when you are deep in discussion with a guest. Financial gains will come, but lead generation and monetary ROI cannot be the primary motivators (money alone is never a sustainable driver for anything, I’ve learned).
The results and impact a podcast creates far outweigh the challenges. The benefits are so significant that I believe every entrepreneur, leader or fractional professional should consider incorporating a podcast into their business model. The reasons are straightforward.
Branding and marketing
When I first started my podcast in November 2021, I knew I wanted it to support the latest business I was building (yorCMO: a fractional CMO company). I was q… Read More
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