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Cannabidiol, or CBD, is now one of the most popular product categories in the health and wellness industry. People are now ditching prescription medications and exploring the uses of CBD oil, gummies, and other such products for dealing with their pain and anxiety issues.
The sleep hygiene industry has also seen an influx of CBD products, and nowadays you can easily find special CBD sleep gummies on sale. There are plenty of studies to back CBD’s potential health benefits claims now, along with a large number of personal anecdotes all across the web.
Experts estimate that the global CBD industry will reach a valuation of $22.05 billion by 2030, with a CAGR of 15.5%. This presents a huge opportunity for CBD brands to grow, and owners are constantly on platforms to advertise.
Still, it’s a new product, and the government has placed many restrictions on its advertising policies. But who needs radio and TV ads when social media platforms like Facebook, with 3 billion active users, are available?
So let’s dig in and learn about the best and most efficient ways to advertise CBD on Facebook.
What is Facebook’s CBD Advertisement Policy?
So now you have a platform with billions of active consumers, but they do have their own restrictions.
Yep, you can’t just blast away the platform with whatever creative advertisement you make for your CBD product. Let’s take a look at some guidelines that Facebook has for CBD promotion:
Things that you can do
You may promote stuff made from hemp, like seeds, fibers, and all, but it must not contain any CBD or THC.
You may run ads containing educational content around hemp products, including CBD, like how to use it safely, legalities, and all. But there shall be no i… Read More
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