The First Rule of Marketing Online

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so what’s the secret to marketing anything online whatever you want to market let’s talk about it I’m getting ready to go to a Seth MacFarlane the guy who started her or the creator of Family Guy he’s doing a party with Charlie’s Theron at his house so I usually wear a seersucker shirt but I wanted to record this real quick for my daily vlog because here’s the deal whatever idea you ever have in life number one obstacle will be marketing it because humans have a natural aversion to anything new that’s why brands like coca-cola keep winning because if you come up with a soda nobody naturally trusts it until it’s been proven over and over so marketing becomes the key to anything no matter how great your idea if you’re an artist musician social media person entrepreneur online entrepreneur you’ve got pizza restaurant you know whatever it is you have to acquire clients and keep them happy and so here’s the number one rule that everyone forgets don’t market narcissistically what I mean by that is don’t market something that only you’re interested in and I know that sounds so obvious people are like I already know that time but not really people don’t really understand the extent to which I’m talking about ah I’m walking here’s a little cooler that are light people understand the extent to which our brain will naturally build our marketing on narcissistically selfishly so let’s just take an example I saw the other day this mattress commercial you seen those ever late at night look how nice it is out today they call this the magic hour because the lights real nice but this mattress commercial has the owner and he’s not very good he’s not very good on camera and he’s there talking about why you should buy a mattress from him and I was thinking dude nobody really wants to see you like you know you’re not good at doing your commercial why don’t you stay behind the scenes and I know why because he thought it would be cool for him to market himself in that way but much better to make a persuasive marketing piece you know commercial you don’t see the shirt you don’t see the CEO of coca-cola in all the commercials now there is a time if you’re good on camera you can use your own you know you can use your own images your own videos but that was just an example that came to mind I was thinking who’s this guy building the marketing for himself and at the end of the day if you build your market for yourself you’re gonna be broke period so how do you get into the minds of people that’s what it really comes down to and I’ll tell you the simplest way to get into the minds of potential customers is to do rapid experimenting Rapide Rapide Rapide you know I did some of you have seen some of my youtube videos that woman viral and they’ve had I just looked check my stats in the last year year and a half did 540 million minutes watched it’s a lot YouTube told me they won’t tell me if it’s the most but it’s a lot half a billion minutes not just views minutes and part of that paid advertising and part of that virality there’s a formula I’ll talk about that another video but when I first made my very first video I even won with the Lamborghini it didn’t not that many people liked it it was me and Jeremy just driving around and it wasn’t that persuasive of marketing so you know maybe got a hundred thousand views versus the other one got over 100 million and I was in Paris I shot that one first one that did not go viral and I went to Paris for New Year’s and then I came back and I was like let me just keep experimenting get inside the mind of people but instead of me presupposing I knew what was inside the line I built some rapid test I record about 20 30 more tests and one of them was the here in my garage video which was kind of the beginning of a lot of the social media videos that I did and that one’s gotten no one knows exactly how many people viewed it maybe 100 million people globally lot 50 to 100 probably more but I’ll be conservative with that and that came from rapid experimentation I experimented that whole process was in two months I did enough experimenting so if you can experiment then you won’t build this selfish narcissistic marketing that just doesn’t work much time you watch TV you’ll see it all day long and then you’ll see those few commercials that really catch your attention so whatever you’re trying to market get inside through rapid experimentation I was talking to I got a guy a friend of mine kind of a were loosely affiliated and his name is Adrian Morrison and he built out a system what he does he goes on Facebook and he just like rapidly experiments products that people want to buy he does Facebook advertising a different internet advertising and he discovers through a process of trial and error but rapid trial and error what people want to buy and he can build businesses extremely quickly you know ecommerce businesses someone will make whatever thousand bucks a month ten thousand and fifty thousand I don’t know the numbers are fairly big I mean he’s out making 100 million bucks a year but it’s making seven figures maybe eight I’m not sure I’ll have to ask him his exact numbers doesn’t matter makes a good living just selling all kinds of stuff that you wouldn’t think that necessarily it would be able to make that much money but he does and he actually wrote a book I’m gonna put a link to his book he I got him to give a free download of it it’s like how to build a profitable ecommerce business and it’s this whole system of testing a lot of you asked me for how to stuff and the daily vlog is more just general advice I don’t have time to always lay it all out especially because I got to leave in a second but I’ll put a link now he’s gonna take this link down I got him to put it up for much for how many more days but a few more days I got him to give it away you can get the e-book free so he can read all the stuff and he also has a link for a workshop you can watch I told him I’d be an affiliate for it because he’s done some stuff for me on Facebook marketing because I do a lot more on other channels but he really helped me with getting my Facebook marketing up we work with them every week just giving tips and advice so he’s helping me I can tell you that and so maybe it’ll help you out there’ll be a link somewhere here annotation or below click that link get his free ebook it’s completely free and then you can sign up for the free workshop he has a paid version of it but you don’t have to do that if you don’t want you could just get the free stuff and then for those of you really interested I think he has a link to some paid more advanced program but start with the free stuff check get out and just remember whatever you’re trying to do you must be a marketing guru a marketing master you must understand persuasion you must understand the mindset of your target market and very few people can do this but those who can get a huge reward so wish you luck on what you’re trying to do trust me I’ve been in the marketing game my first mentor Joel Salatin was a direct marketer I was 19 years old I’ve been learning and learning you know from mentors all different type of mentors that first mentor and I was a 19 Joel Salatin and on and on and on and go everybody I meet who knows a thing or two about marketing I’m picking their brain tell me I’m showing up at their conferences I’m looking at their online you know I read you know I read a book a day I’m reading books I’m investigating I’m watching TV commercials I’m watching and clicking on internet banners trying to re reverse-engineer what the heck it is these guys are doing and and I look at celebrities look at how Oprah mark yourself now Ellen Ellen DeGeneres Show you know dj khaled now killing it on snapchat I watch movie stuff on office I was in a movie yesterday pop star that big movie Andy Samberg came out funny as hell if you watch my snapchat I posted it but I watched how they marketed that thing Judd Apatow is a genius he did trainwreck so make yourself a follower and a seeker of every marketing technique and tip as you could ever come up with marketing it’s not cheesy marking his way of persuading people if you’re selling something good to do what’s in their best interest I’m so happy thankful that there’s good marketing out there especially for good stuff you know like this Rolls Royce I just got it’s Branson custom look at 11 miles just came off the boat the go series – it’s on my snapchat and stuff um I wasn’t going to get a Rolls Royce you know I was going to get him a glaring and then I was at the dealership and they were telling about this Rolls Royce and they were so persuasive on how well it drives and all that and I was like maybe I need to look into this that’s marketing and I’m glad they did because it’s a badass cars better than a McLaren in terms of quality ride and stuff like that little different apps Turin jizz but everything I’m glad you know Joel Salatin marketed to me to go and work on his farm I’m glad he was persuasive I’m glad differ mentors at different times persuading me to take a different path than then I would have gone on naturally so click the link download his ebook learn how to use the Internet is powerful look I’m here on the internet connecting with you I looked at 103 countries I’m connected to people I’m following my stuff and that’s all ecommerce that’s the power of e-commerce so learn how to do it for yourself even if you don’t want to be a huge entrepreneur you know you could use it for art use for reading book I mean you can use it for art you can use it for your music you could use it like I said stores you can use it even as an employee if somewhere else the better to market yourself the more promotions you can get so download it check out his but make sure you go into his free workshop – I told her I’m being affiliate because I like his stuff and then he’s got a paid program that I partnered up with them so you know if you decide and he shows you even if you don’t know what to do in business he shows you how to figure it out how to source and decide what products will sell easily that aren’t that hard to market and so it’s kind of a you know step by step approach click the link let me know what you think leave a comment below after you check out his ebook and workshop what you thought of it okay talk to you soon