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With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI).
From my personal perspective and experience, and from studying the data, I am convinced that those who double down on marketing during recessionary cycles are the ones who emerge strongest.
Here are three strategies that have worked well for our company:
1. Leverage PR
In today’s world, people consume content at an astronomical rate. Therefore, many publishers are crying out for quality, unique content (especially if they get an exclusive).
I have always loved writing but hated putting my head above the parapet. What has worked for me has been finding an angle that may interest the readership of the publication. Sometimes, it may be unique data; other times, commentary around things happening in the news.
However, like with everything, you must share a story that resonates with people—be that something surprising, emotional, or even humorous. If you are interested in doing this for your business, I would recommend that you read Trust Me, I’m Lying by Ryan Holiday.
2. Stand Out
One thing I learned early on in entrepreneurial life is the value of doing things differently from other people. I often spend time thinking about how I can make something memorable or, even better, make it social currency—something that people will mention to others. I do this all the time; in fact, I did it recently on LinkedIn.
I posted a picture from my recent trip to the U.K., where it looked like I was in trouble with the police. In reality, the story around the picture is much more mundane. However, within a couple of hours of posting the picture and content, I generated 3,309 impressions, 105 likes, and 245 comments. Not bad for 10 minutes’ work!
My next two posts will feature simil… Read More
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