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Soft2Bet at the SBC Summit Americas 2025 | Linkedin
Running an iGaming platform means balancing two challenging priorities: keeping players engaged while meeting stringent regulatory standards. Many companies manage one at the expense of the other. Soft2Bet takes a different approach, building solutions that balance both needs across 11 regulated markets and 19 active licenses.
Founded in 2016 and headquartered in Malta, Soft2Bet has grown into an established presence in the iGaming sector. The company collaborates with both B2B partners and direct-to-consumer brands, providing adaptable technology designed around engagement and compliance.
MEGA: A Smarter Approach to Player Engagement
Soft2Bet’s MEGA platform, which stands for Motivational Engineering Gaming Application, is a notable development in its product portfolio. Unlike traditional loyalty programs, MEGA focuses on real-time personalization. Operators can implement custom challenges, progression paths, and unlockable bonuses that evolve based on how players interact with the platform.
Key Performance Results:
4x increase in average player screen time
65 percent growth in net gaming revenue
50 percent increase in deposit volume
45 percent rise in average revenue per user
The MEGA Clawee at iGB L!VE London 2025 | Linkedin
MEGA is designed to support retention and revenue growth while remaining user-friendly.
Customized Brands for Specific Markets
Visit Betinia in Sweden or Tooniebet in Ontario, and you’ll notice that no two Soft2Bet brands lo… Read More
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