This Business News Story Was Uncovered By Us From: https://www.entrepreneur.com/business-news/new-balance-turned-dad-shoes-into-9-billion-taking-on-nike
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<h2 class="tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading">Key Takeaways</h2>
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<li>New Balance grew sales 19% to $9.2 billion in 2025 and is now targeting $10 billion in annual revenue.</li>
<li>The sneaker giant achieved its fifth consecutive year of double-digit growth in 2025, ahead of rivals like Nike.</li>
<li>To gain credibility with younger fans, New Balance has recruited athletes to represent its brand.</li>
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<p>New Balance has turned its “dad shoe” image into a driver of growth.</p>
<p>According to a <a href="https://www.cnbc.com/2026/02/19/new-balance-2025-sales-jump-19percent-as-brand-takes-share-from-nike.html">recent CNBC report</a>, New Balance sales were up 19% to $9.2 billion in 2025. The sneaker giant grabbed market share from <a href="https://www.entrepreneur.com/business-news/how-much-nike-pays-designers-software-engineers">rivals like Nike</a>, per the report. New Balance told CNBC that it could reach its target of $10 billion in annual revenue by the end of 2026. </p>
<p>“We’re competitive,” New Balance CEO Joe Preston told CNBC in an interview. “No question about it. But we want to make sure… that the quality of our business is first and foremost.” </p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" height="683" width="1024" src="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/02/New-Balance-GettyImages-2261940492.jpg?w=1024" alt="NEW YORK, NEW YORK – FEBRUARY 15: A guest wears gray cotton sweatpants, gray mesh and suede sneakers shoes with white laces and a… Read More
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