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Most ambitious founders understand it takes a lot of work to launch a sustainable business. But there’s a difference between understanding the cost on the surface and experiencing it firsthand.
Jeremy Adams falls firmly in the camp of the latter. He spent the early years of his adulthood waiting tables and trying to pay his bills. He was ambitious, but that on its own wasn’t enough. Adams knew he had to put in the work if he wanted to get ahead — and he did.
Adams built multiple businesses in his 20s and even earned Forbes 30 Under 30 recognition. Today, he’s in his mid-30s and is the founder of Unicorn Marketers, a bespoke agency that connects companies with vetted growth marketers who specialize in paid advertising and customer acquisition.
Looking back on his entrepreneurial journey, Adams has found that he measures success much differently than he used to. Here are three takeaways from Adams’ experiences on what it takes to build a business — and why it’s still worthwhile.
1. Don’t Try to Shortcut What Hard Work Can Accomplish
We live in an era where there are financial success stories everywhere. According to the Wall Street Journal, the U.S. added 1,200 new millionaires per day in 2025. Stories of crypto millionaires and investors benefiting from rising markets can make rapid wealth creation seem increasingly attainable. Soaring markets are making everyone feel flush with cash.
Amid the excitement around making money in a hot market, though, Adams emphasizes that building long-term wealth through entrepreneurship requires sustained effort. No matter what your friend tells you about the latest meme coin or stock option, those short-term gains are nice, but they don’t replace what real work creates.
Adams learned about the power of compound effort early and decided that the traditional educational path probably wasn’t for him. By the time he reached his teens, Adams was already waiting tabl… Read More
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