How To Create A Successful Online Business For Under $200

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what’s up everyone today’s video is gonna be a little bit different than what we normally do but at the end of the day charisma command is here to make your life better it’s to make you happier more successful better relationships for me one of the best things that I ever did in my entire life was quit my job and start this business it has been super fulfilling it hasn’t made me so happy and that’s what I want to help you do as well so if you are at a job you don’t like or you’ve always dreamt of starting your own thing or you just want to make a couple hundred extra bucks on the side this video is gonna help you to do that now there are so many ways to be successful in business and everyone’s gonna tell you to do what they did so if Mark Cuban were making this video he’d probably tell you to start a giant tech startup and if the Instagram founders we’re making this video they tell you to make an app I’m gonna tell you what works for Charlie and I with charisma on command and I know it works not just because charisma on command exists because we could have gotten lucky but I have seen people follow this formula over and over with success honestly sometimes amazing shocking success so today we are gonna talk about two things that I can help you come up with a great business idea then we’re gonna talk about how you test that idea so you know that your business is going to work and be successful before you invest a lot of time or money into making the business and then we’re going to talk about how do you scale it how you get people to know your business exists so you can blow it up and grow and it can support you in your life and the life of your dreams the first thing if you want to start a business and start making money online is figure out who you want to serve now I think that you are better off if you pick a group of people you care about this can be people you identify with or people that maybe remind you of you at a younger version of yourself or just someone that you want to actually help but business does take work and the more you care about what you’re building the easier and more fun it’s going to be it also helps if you picked a specific group of people if you try to be for everyone ultimately you’re for no one even huge businesses like Facebook or Amazon they started with a very particular purpose that brings me to step two which is once you have your group of people how do you know what they want you’re gonna interview them forget what you think you know about this group trust me you really need to talk to these people to know what they want because your idea might be so different from what they actually need so there’s three questions that you’re gonna ask these people you’re gonna find 10 people that fit your ideal person that you want to serve and you’re gonna ask them what their fears frustrations and aspirations are and it might be like I said totally different from what you expect so let’s say you decided that you want to help rock climbers just making this up rock climbers might have the fear of falling that’s what I would think but I’m not a rock climber and if you talk to ten of them it might turn out that they’re not scared of falling at all they only care about their times because they’re competitive rock climbers they’re competitive amongst their friends or they want to go pro and so you might be building an ideal carabiner when what they want is a faster chalk bag that’s why you talk to them so you figure out what are you afraid of what frustrates you the most about whatever it is in life or in this thing that you’re doing this sport of this activity and then three what are your aspirations this was incredibly helpful for us in making our program charisma University because we had an email list of a couple thousand people at the time we just emailed them with 30 topics we said these are all the things we could do we could talk about interviews networking magnetic body language to draw people to you what do you want and why do you want it what would that give you what frustration would that solve and people wrote in incredible emails that helped us make a course that was actually valuable to them so you talked to the specific people that you want to help and you figure out what their fears frustrations and aspirations are now you can start to think how can I deliver that that could be a pill it could be a piece of equipment it could be an online course once you have that now we go to step three which is validating the idea and especially validating the idea with very little money so you don’t need to take on debt or have investors so the easiest thing to do here is just build a very simple website my friend who started this business kettle and fire which is a bone broth business is a great example of this he just had a landing page a one-page website and then he paid 50 bucks or 100 bucks to start driving traffic to it it described a product he was thinking of making and it said if you’re interested put your email in he decided to serve paleo people he talked to paleo people turns out bone broth is a huge hassle to make so he said I’ll just make quick easily deliver bone broth had a page it said that and then put your email if you want it he starts to collect a couple thousand emails he goes why I have a really good idea here don’t start investing now because bone broth is a huge pain to make it’s gonna be supplies and a factory and all the stuff what he did was he switched the website to start to actually collect money so that’s what you’ll do you’ll you’ll switch from collecting emails to literally saying this product is coming or this course is coming whatever it is if you want it put in your credit card info buy it now and you’ll get this special discount or whatever it is and they will literally buy something before it exists which means that before you create anything you have the cash to fund it now that said it is easier said than done to create a website especially if you’re like me you have no technical background no computer science degree it give me a pain so much so that China I’ve been working for nine months just to redesign one part of our website it is not going well so that is why I think it’s pretty cool that for today’s sponsor we have go central by GoDaddy which is a platform that will let you for only six dollars a month design a website in under one hour and the first month is free so if you don’t have a lot of technical skills you’ve never made a website before that is definitely the easiest thing that I’ve seen for making a website and you can check out the link in the description for more so now that you know you’re serving you know what they need you have an idea that you’ve created and you validated it you start to pre-sell what you’re going to make you have a business congratulations it’s awesome step four is scaling get eyes to it there’s so many ways to do this it can be overwhelming there’s dozens of hours of marketing courses out there so what I would suggest that I think is easy is at least easier go to where people already are so in our case we had a blog in a website charisma on command calm for a long time before we started YouTube not a lot of people ever found it but once we got on YouTube which is a huge search engine a website that already has millions and millions of people on it that was when we really started to get exposure so this can be YouTube reddit Amazon now this can be so many places LinkedIn pick one or two that you think is going to suit what you’re doing well you know depending on what you’re doing might just be going straight to Amazon or it might be doing YouTube like Charlie and I do there’s so much that goes into hacking a platform and getting your product to the top of search the best advice I can give you is to go to udemy calm which is a website that sells courses not affiliated not a sponsor but they’re just helpful and pick a course that teaches you what you want to learn so pick two things I’m gonna do YouTube and LinkedIn or I’m gonna do Reddit and Amazon and then pay ten bucks of course it’s really not expensive and start to educate yourself on how to market it’s probably the hardest part of the process but also hands-down the most important and the part that’s going to determine if you make a couple hundred bucks a month or a couple million so that said I hope that’s helpful let me know in the comments if you like more videos like this I think life basically comes down to health wealth and relationships and we focus a lot on relationships and confidence and charisma but let me know if you want more stuff on health or you want more stuff on wealth we like those topics we study them and we’re happy to make videos on them we just want to make what is good for you and like I said I want to thank GoDaddy for sponsoring this video with their product go central it’s an easy website building platform it will let you make a website in under an hour it’s only six dollars a month and the first month is free and what’s nice is you don’t have to sweat the technical stuff you can just worry about making a great business that is all thank you for watching and I’ll see you in the next video