Top trends in Canadian online business

This Post: Top trends in Canadian online business

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the digital age is changing your customers behavior faster than ever and that means you have to keep up or risk being left behind today the internet plays a central role in customers buying decisions 50% of Canadians now use rating websites before purchasing and 14% regularly share reviews on social media if you sell to other businesses you should know that people making b2b buying decisions have completed more than half their decision process before speaking to a sales rep today ecommerce has become an essential part of business in 2013 Canadian companies sold over one hundred and thirty six billion dollars in products and services online and over the next five years ecommerce retail sales are expected to grow 10% annually what’s more customers are increasingly turning away from their desktops forty-nine percent of Canadians time online is now spent on mobile devices and in the last year smartphone ownership in Canada has increased by 12% while tablet ownership has risen 37 percent this means expectations are changing with young consumers proving particularly demanding almost half of 18 to 24 year olds are less likely to buy from a company that doesn’t have a mobile-friendly website and 13 percent wouldn’t buy it all so how can your business meet these new demands and capitalize on the vast opportunities that the internet offers by building your online presence step by step BDC is the only bank dedicated exclusively to entrepreneurs [Music]