This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2018/11/25/how-to-identify-and-solve-customer-pain-points-with-greater-efficacy/
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You can’t grow a startup into a successful organization with a selfish or business-centric mindset. In order to truly thrive, you must adopt a customer-centric mentality that addresses customer pain points in a head-on manner.
But before you can do this, you have to know what those pain points are.
What are Your Customers’ Pain Points?
In the most basic sense of the term, a pain point is a specific problem consumers have in one or more area of their lives. This problem either leads to some form of inefficiency or causes a significant level of friction, discomfort, stress, or actual physical pain – or a combination thereof.
Pain points can be hyper-specific to an individual or group of people, but as marketer Dan Shewan explains, they often fall into one of four categories:
Financial pain points. A customer is spending too much money on their current solution and wants to spend less.
Productivity pain points. A customer is spending too much time and energy on completing a task and they would prefer to complete it with greater efficiency.
Process pain points. A customer has a certain process that needs to be more effective to accomplish specific goals (either in a business or personal setting).
Support pain points. A customer isn’t receiving the sort of support that they need at a particular stage in the customer journey or conversion funnel.
When you view your customers through these four categorical contexts, you can begin to understand who they are, what they want, and how the rest of the marketplace – competitors included – is missing the mark.
While your customers’ pain points may be obvious through simple observation, they may be more discreet and challenging to uncover. You’ll learn a lot from asking questions and stu… Read More
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