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Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction, an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. Chris shared his experience around creating effective systems and processes in his company:
Albert Einstein said that insanity is doing the same thing over and over again — and expecting different results. But in my case, knowing what to do differently was hard without effective systems and processes in place!
There came a time when I realized that I had to break out of the ridiculous cycle of running my business day-to-day with a cloud of chaos hovering overhead. There were costly consequences of operating without effective systems and processes. As a small business owner almost seven years into my company, I now understand the importance of implementing effective systems and processes to achieve clarity and scalability while maintaining a competitive edge in the marketplace.
Through a blend of agile methodologies, data-driven decision-making, and a desire to continually improve, our organization has unlocked unbounded potential, fostering growth, innovation, and a company we love to work both in and on.
5 Benefits of effective systems and processes
A well-designed system optimizes time, resources and productivity. As a result, it opens up opportunities for growth, innovation, adaptability, and a strong culture. A few of the most impactful benefits I’ve realized are:
1. Efficiency and productivity
Every team member has numbers/measurables, knows what is expected of them on a weekly, monthly, and quarterly basis, and can execute their tasks with minimal confusion or delay.
2. Consistency in delivery
As our systems and processes improve, we deliver higher-quality products and services, increasing customer satisfa… Read More
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