This Business News Story Was Uncovered By Us From: https://blog.eonetwork.org/2022/11/6-surprising-parallels-between-entrepreneurship-and-crisis-pr/
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Contributed to EO by Eden Gillott, who is president of Gillott Communications, a strategic communications and crisis PR firm. She’s the author of A Business Owner’s Guide to Crisis PR: Protecting You & Your Business’ Reputation, an EO Los Angeles member, and that chapter’s Accelerator co-chair.
We asked Eden about the similarities between entrepreneurship and crisis public relations. Here’s what she shared:
1. You’re a small percentage of the population.
As an EO member and entrepreneur, it’s easy to forget that most people don’t own businesses. According to Verne Harnish in Scaling Up, “There are roughly 28 million firms in the US, of which only 4 percent ever reach more than US$1 million in revenue.” It’s why the EO Accelerator programme trainers always remind EO members and Accelerator participants in the room that we’re breathing rare air. Similarly, Crisis PR is highly specialized in the world of public relations.
Recently, I went to a going-away party for a Fortune 10 company employee. The group was complaining about their various bosses, an upcoming reorg they felt was handled poorly, and the breakdown in how company expectations for their departments were being communicated.
The discussions at that going-away party are the type of things that I, as a crisis manager, strive never to have happen in the first place. I work to minimize brand damage when disgruntled employees stir the pot. It’s all about managing perceptions. If employees are unhappy about how things are handled or communicated, it’s on us as company leaders and crisis managers to fix it.
2. You don’t shy away from risk.
As an entrepreneur, you step up to do things most people won’t.
And sometimes, running your business can feel like you’re managing a new crisis daily. Or, like many entrepreneurs in EO, you own multiple companies, which means… Read More
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