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A well-optimized checkout page can help increase the chance of sales. It also enhances the overall user experience. This is the most important part where the transaction occurs and you get paid. So you have to make the buyer’s journey as smooth as possible.
WooCommerce has built-in functionality in e-commerce that contains a shop page, cart page, checkout page, and everything you need to build a website on WordPress. To make the e-commerce journey more convenient you have to focus on some important parts of your e-commerce site.
In this blog, we’ll discuss why an optimized checkout is necessary and how to achieve this easily.
Why Customize the Checkout Page
There is no alternative to a user-friendly checkout page. WooCommerce lets you create a checkout page for your store. The default checkout is good but you need to do a test for a higher conversion rate. Also, you have to think about the abundant rate. Based on research shows that the rate of checkout abandonment rate is almost 70%.
It is a matter of question to think about your website checkout process. The majority of the visitors purchase from a website that is user-friendly and has a simple checkout process.
Importance of a Custom Checkout Page in WooCommerce
The checkout page is the final part of a customer journey. If this is not configured or designed accordingly there will be no result. Ultimately your customers will leave your site and he will not purchase from your site again. As a result, this will lead you to a loss.
Necessary Plugins
Now you may wonder how to create and customize a WooCommerce checkout page. There are some available plugins on the WordPress repository to customize the default WooCommerce checkout page. With the WooCommerce plugin, you require
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