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today’s question how important is the technology of the website that I’m looking to acquire the answer is is quite important websites that are built on industry-standard technology like wordpress or joomla or on the e-commerce side Shopify other kinds of platforms like that or we’re quite simply easier to fix and enhance and there’s more options available to provide functionality than those that are custom-built does that mean that a custom-built implementation should just be completely dismissed and ignored in my search no many times custom-built implementations have a distinct competitive advantage which is why they were built that way to begin with now it’s true that it might be more expensive to fix them or maintain them or find any a knowledge at all about the the implementation other than the ones who created it themselves so that’s represents a risk category for buying a site like that but it doesn’t mean that you should entirely dismiss it because it’s possible that that competitive advantage makes that website a leader in some way in their niche or marketplace for more training and tips please visit me at own optimize com see you there
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