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Understanding one’s audience is the cornerstone of any successful marketing strategy. This foundational principle is embodied in the concept of a “target market.” However, what exactly does this term entail? And, why is it pivotal? This article will explain the concept of a target market so entrepreneurs and business owners can understand how best to cater to their most relevant market segment.
Target Market Definition
At its core, a target market refers to a specific group of potential consumers that a company desires to sell its products or services.
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