This Business News Story Was Uncovered By Us From: http://www.youngupstarts.com/2018/12/13/do-you-have-a-mission-that-matters-3-key-tips-for-creating-truly-inspiring-business-mission-and-vision-statements/
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by Ken Burke, author of “Intelligent Selling: The Art & Science of Selling Online“
Your vision and mission statements are the heartbeat of your entire business. Your business was likely born out of an audacious dream. Vision and Mission statements invite others to share that dream.
Tip #1 – Use the 4 ingredients of a Compelling Mission and Vision Statement.
You want your mission and vision statements to move people. Yet your business vision and mission should not only move people, but achieve four specific things for your customers, investors, as well as everyone who comes in contact with your business: direct, guide, inspire, and excite.
Your mission and vision should direct people, telling them where you’re headed and why they should follow you, support you, and invest in your vision.
You mission and vision should guide people, indicating what future you’re creating and where they are headed with you, as a partner, employee, or customer.
Your mission and vision should inspire people, creating a sense of awe or even magic about what you’re hoping to achieve, how you’re changing the world, or revolutionize an industry.
Your mission and vision should excite people, getting them energized about your idea, excited to be part of it, and optimistic about the future.
Tip #2 – Understand the Difference between a Mission and a Vision.
People often confuse vision and mission. Indeed, mission and vision statements have some qualities in common. Both your vision and mission illustrate that you have the ability to think big, beyond the day-to-day or just getting the doors to your business open. Investors might think you’re exaggerating but they don’t care that much because they want a vision-driven person.
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