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Achieving good SEO rankings is not an easy task. For this reason, many small and medium-sized companies (SMBs) choose to leave it in the hands of professionals. If you are looking for a way to get better results, you might want to consider working with an SEO agency that specializes in your industry. If your SMB is a SaaS company, for example, you’ll want to work with a SaaS SEO agency to get the best results. Here are the four most important aspects that you need to pay attention to when optimizing your website for search engines and how SMBs can benefit from working with a professional SEO agency.
Understand your audience
The first step is to understand your audience, competitors, and market. This will help you to develop a strategy for marketing your business online.
You’ll need to know who your target audience is and how they behave and shop online. You can do this by asking the following questions: Do they use social media? How much time do they spend on different platforms? Which search engine(s) do they use the most frequently? Do they prefer mobile or desktop devices?
These are all important questions that can be answered through research conducted in your specific industry or niche market. Once you have this information it will be easier for you to engage with potential customers in an effective way that converts traffic into sales leads or actual sales transactions.
Audit your current website and content
Before you can improve your SEO, you have to understand what’s already in place. This means performing a full audit of your website and its content.
Your website audit should include:
An analysis of the quality of pages on your site
A review of your internal linking structure and external links (do they point to relevant sources?)
The number of keywords you’re targeting, and where those keywords appear in the page (are they used naturally, or are they stuffed into meta… Read More
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